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Wifi in its simplest form is known as a way to use the internet, but for B2C businesses, wifi has advanced to becoming a powerful engagement tool to give them greater insights, focused marketing and superior security.
With over 9 billion wifi-enabled devices today, and 82% of customers consulting their phones during a shopping experience, there has never been such a great opportunity to engage with customers using public wifi. More than 62% of businesses report that customers spend more time in their facility when wifi is offered, which leads to an increase in the likelihood of customers spending more. Plus when customers are in an area for a long period of time, they’ll likely encourage their friends and family to spend more time at your business.
Wifi has become far more than it once was. In offering wifi to customers in exchange for basic information such as their name or email address, companies instantly have access to increased revenue, and a mine of information. Businesses who serve consumers are doing themselves an injustice if they’re not using a Managed Secure Wifi solution, as they’re missing out on potential profits, essential tools to ensure their engagement focus is where it needs to be, and a competitive advantage.
Let’s look at stand out features, and the types of businesses this is ideal for:
1. Security that is just as good as a wired solution:
Modern wifi solutions now have advanced protection to ensure end-users aren’t at the mercy of undercover cyber-attacks. Risks that old public wifi solutions bring with it include the likes of:
- Rogue wifi networks: This is where a hacker sets up a wifi network in the same vicinity as a legitimate network. They use tactics to make this network look like the one you should be accessing, like naming the network ‘free access’, or ‘no password’. These are sure signs you’re being set up, so beware of these networks if you’re ever looking to use public wifi.
- Man-in-the-middle attacks: As it’s name suggests, this is where a hacker intercepts data as it travels between end-users. If this interception is successful, the cybercriminal will have access to the information being sent from one user to the other.
- Packet Analysers: These are relatively small computer programs that can monitor traffic on any given network. Hackers use these programs to intercept data and gather information about the contents.
- Worms: Worms jump on devices using the same wifi connection as the hacker. These worms then propagate themselves into nasty viruses on the end-users device.
…And these are just to name a few! Shocking, right?
Wireless solutions have advanced to combat the huge amount of threats end-users face. The security on Managed Secure Wifi boasts solutions such as Wireless Intrusion Prevention System (WIPS), which defends airspace from unauthorised devices, rogue access points, and malicious attacks – all protection from the examples above, and more. The best thing about the security here, is that it’s just as good as wired solutions, while delivering high performance connectivity.
2. Powerful analytics reporting:
With a Managed Secure Wifi solution, businesses have the advantage of knowing exactly who, when and where their customers are using their wifi. With this information, a business is able to ensure an optimal experience for their users. Analytics from managed secure wifi allow you to see foot traffic, dwell time and conversation to drive business decisions. Plus you’re able to see all of these analytics on real-time dashboards, and get alerts and reports to quickly assess real-time and historical usage data.
With such actionable insights, you’re able to identify areas of opportunity thanks to having a better understanding of your demographic, as you’ll have data including gender, age, customer buying tendencies and zone-based information. These insights and reporting are features integrated directly within Managed Secure Wifi solutions, so there’s no need to integrate any expensive third-party tools.
3. Marketing and customer engagement:
Turning your wifi environment into a potent source of revenue and customer loyalty is possible! Managed Secure Wifi solutions give you access to built-in tools that turn wireless connectivity into a rich experience for customers, guests and even employees. Businesses don’t need graphic designers, or marketers to help them create splash pages, engaging videos and surveys, or even targeted promotions. When analytics are paired with these engaging tools, businesses can completely step up their competitive edge. With the ability to gain sophisticated demographics, you’re not only able to see your current customer behaviours, you’re also able to predict what they’re going to do next, and align your business and marketing strategies to take advantage of this.
4. Easily scalable:
Managed Secure Wifi is easily scalable – business who require it can have an unlimited number of access points across multiple locations. Your access points can even be grouped based on location, buildings, floors or customer locations to maintain consistent policies and enhance customer experience.
Along with the benefits listed above, here are specific ways certain industries would benefit from Managed Secure Wifi:
Business in healthcare can take advantage of Managed Secure Wifi as it offers fast speeds, stable connections for long term access, HIPAA Compliance, a segmented network, mobile access to patient records and real-time monitoring of patients and equipment.
Education facilities would benefit from content filtering, access to online resources, collaboration between teachers and students, segmented networks for students, faculty and guests, and extended range to cover campuses.
Retailers would highly benefit from Managed Secure Wifi. It offers them flexible management, efficient deployment, cost effectiveness, public hotspots for guests, proximity marketing and point of sale access.
Benefits for companies in the hospitality industry include segmented corporate and guest wireless access, high speeds, stable connection for long-term access and protection to their property management system.
By 2020, the number of wifi-enabled devices will rise to a staggering 21 billion. Now is a great time to start employing technology that will keep your business competitive and drive further engagement and revenue.
If you’re interested in employing a Managed Secure Wifi solution, you can learn more about it through our brochure here, or feel free to contact our team through the form below.