4 Things We Learnt From Launching Our New Website

5 years ago | by Chris O'Brien

Launching a new website is an exciting and opportunistic time for businesses.

Our recent website refresh was a big one, and as with any big change, it came with plenty of learning experiences for how we can make the next one a breeze!

Websites are in most cases the first impression people get of your business, whether they’re potential staff, customers or suppliers. A unique opportunity lies here – this is where you can position yourself as a trustworthy leader in your industry. Did you know that 75% of people make judgements about a company’s credibility based on their website’s design; or that 94% of B2B customers search the web before making a purchase decision? You want to make sure you’re ranking well and stand out.

Allocating time, effort and funds into a website launch is important in order to create a platform that drives your businesses awareness and profits. Here are our top 4 things we think you should consider and keep in mind when launching a website:

1. Schedule, schedule, schedule!

Working with a deadline makes sense, as long as it comes hand in hand with a realistic schedule. There’s no use having a date on the calendar that your website will magically be launched by, without going through the process of determining who’s doing what, and how long they need to do it. Basically you want to avoid thinking like: “Let’s get a website by 2018 Q3″, to: “What do we need to launch a new website with all the features we want? Can we get that done by 2018 Q3?” Once you know exactly what needs doing, who can do it, and the process and timeframes required, you’ll be able to have a solid schedule and dodge that frantic time of trying to get everything together to get the site launched – leaving you with potentially missing something important.

2. Know your Who & Why.

Who are you launching your new website for? What’s your demographic? What are their ages? What are their interests? It wouldn’t make sense to create a casual site with jargon if your main demographic is decision makers in the corporate industry, right? It’s important to have a buyer persona in mind during the process of making a new website so you’re always reflecting back to them in decisions about the look, feel and content on your new site. Something that will really help is talking to your current customers about what they do and don’t like about your website – where do they think you could improve to better serve them? You could send out a simple survey asking for their feedback, or task your Account Managers with mentioning it when they’re chatting to clients. Any feedback is good feedback!

Equally important is your Why. Why are you doing this project? Is it just a refresher to modernise your site? Has your business expanded and your online presence needs to reflect that? Are you taking the leap of offering your products and services online? There are many different reasons people launch a new website, and knowing your overall goal will make the process of design a far simpler one when you’re working towards an objective. For us, the goal of driving value to our existing clients by giving them all the info they need on our products and services, was just as important as positioning ourselves as tech gurus and making an awesome first impression to new visitors on our site, and we think our Marketing/UX & Web Team have been pretty spot on in achieving these!

3. Your opinion matters!

Think about what you like and dislike about other websites. Whilst seeking expert advice is important, the Internet is for everyone (not just experts). Look around at the websites of other organisations (even if they aren’t in your industry) and use them as reference points for inspiration to guide the design team. Before starting this project, we compiled a bunch of examples and found this to be the key in getting a design together that we cohesively liked. We were even able to use our old website as a reference point for things that did and didn’t work for us.

4. Compromise is an inevitability.

Depending on your budget, you’ll fall into a category of a new web build. There’ll be different tiers for things like the initial build / templates created, X amount of revisions, X amount of training, X amount of other costs for on going support and changes, and even website management if required. Given this is the case, there are almost always things you’ll end up compromising due to budget restraints, or even due to personal preference – it might be something visual like being unable to have a video on your landing page, or something more code-based like the functionality of a certain part of your website can’t be completed – the list is endless.

Something we experienced was a lack of consistency across older, unsupported browsers, and content being sacrificed on mobile devices due to design incompatibilities. While our Web Team did give us the option of building our site from scratch, which would have allowed for better mobile responsiveness, we went with a template based design because it’s easier for internal users (like our Marketing/UX team), to jump in and make changes without any holdup. It’s also an extremely time consuming and expensive code-based task going through every single browser out there and ensuring it’s perfect across the board – something we did and would recommend to clients, is to go through your current website analytics so you can see what browsers people are checking your site from. With this information, you can ensure the browsers people are viewing you on are perfectly displayed.


We think these points of reference are the base of getting on board with a Web Team, and will help both parties in the process of realising your vision for a new site!

Have you launched a new website recently? Let us know what your experience was by following us on socials! Or if you’re interested in utilising our Web Team for your website, follow this link, or contact us through the form below.


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